How to Grow Your Online Business with Audiobooks

Audiobooks are an incredibly effective way for authors to reach new audiences, connect with their fans in a more intimate way, increase their book’s visibility online, and boost revenue. But here's the thing...

But audiobooks aren’t JUST for authors.

I’m willing to bet that if you’re a blogger, podcaster, speaker or online course creator, you probably haven’t given much thought to expanding your reach and growing your brand through audiobooks. Maybe you thought audiobooks were only available to authors? Maybe you just haven't considered how audio fits in with your particular business? 

The myth that I want to crush right now is the idea that audiobooks are ONLY appropriate and beneficial for traditional authors. The reason why I believe bloggers, podcasters, speakers and online course creators can see a massive benefit is because of the way audio content is created and consumed today. 

Historically, audiobooks were expensive to make. You had to hire a professional narrator to perform the reading, then you needed a separate director, editor, sound master, and proofer to complete one little audiobook. Back then, the only available format for selling audiobooks was on a CD or a cassette tape.  

Basically, audiobooks were only available to best selling authors who were backed by major publishers who could cover all the production costs and get audiobooks sold bookstores. Even if you had a publisher, shelf space for audiobooks was super competitive and typically only reserved for books that hit the New York Times bestseller list.

Needless to say, the process was daunting.

But I'm happy to let you know that THINGS HAVE CHANGED! 

Today, anyone can create an audio version of their work and submit it to Amazon, iTunes, or Audible - which has the largest customer base and highest volume of spoken word audio sales in the world today.

You also have the option of selling your own audiobooks on your website or offering them as a high converting opt-in offer to your readers to help grow your email list so you can continue to sell more of your books, products and services over time.  

It’s no longer necessary to hire a professional audio producer to create high quality audio products that can help you reach a greater audience, grow your following, and increase your digital product revenue.

I want to give you just a few ideas to start thinking about, especially if you don’t consider yourself an "author" in the traditional sense. These ideas are just a small taste of what is possible, but my hope is that they will get your creative juices flowing and help spark some of your own ideas on how you can use audiobooks, audio opt-ins, and trainings to grow your blog, podcast, or online teaching business as you work through this course.

#1: Ideas for Bloggers

If you’re a blogger, you already have a ton of written material. Why not repurpose some of that content and turn it into an audio download?

Take a look at your analytics to find the most popular posts on one particular topic and organize them in a way that makes sense. Next, record an audio version of the collection to sell as an audiobook, or to use as a high value opt-in offer to grow your email list.

These days audio converts better than most text based offers. Online business owners have started using audio opt-in offers to attract highly targeted leads that they can nurture with additional content and then promote their high end products to during their launch cycles.

Here's an example of how Marie Forleo uses audio to attract her audience, grow her email list, and give visitors something that is easy to consume on the go. 



#2: Ideas for Podcasters

If you’re a podcaster, you already have everything that you need to create high quality audiobooks to sell on Audible and iTunes. So why not have some of your most popular episodes transcribed, edited and turned into a book.

You could also create a short book from your show notes, pulling out the best tips, stories and resources to create a book with an audiobook companion. Pointing readers and listeners back to the original podcast episodes can be a great way to increase your subscriber rate, boost reviews, and get publicity for your show.

Lewis Howes, host of the "School of Greatness" podcast, took all of the best lessons, tips and stories from his podcast episodes and turned them into a New York Times best selling book with and audiobook companion

Click here to listen to an audio sample of "School of Greatness." 

Image Credit:

Image Credit:

Pat Flynn, host of the Smart Passive Income podcast, leveraged his podcast audience to self-published a best selling book called "Will It Fly", with an audiobook companion which he narrated himself. 

According to the income reports Pat publishes on his site, as of April 30, 2017, Pat's audiobook alone has earned $69,427.93 since it was released in March of 2016 (that's only a little over a year ago!)

Click here to listen to an audio sample of "Will It Fly." 

Image Credit:

Image Credit:


#3: Ideas for Online Course Creators

If you are an online course creator, you can have your course lessons transcribed (I recommend for this), or you can create an shorter, overview-type version of your course and sell it as an audiobook. Another option is to use the audio as an enticing opt-in offer to grow your email list and get students excited about enrolling your course.

Offering a full audio-only version of your course can also be used as an added bonus to increase the overall value of your course.

If you use a course hosting platform like Teachable, Thinkific or Udemy to host your course, you can easily create downloadable audio versions of your videos and attach them within each lesson or create a separate section to house the audio versions. 

Those are just a couple different ways that you can start using audiobooks, audio opt-in offers, and audio bonus lessons to increase your exposure, boost your revenue, and delight your current readers, students, customers and fans.